I have been reading Gizmodo for about the last three years. It has been my #1 stop for all gadget related news. Back when I started Joel Johnson was writing the posts and he did a damn good job of it. He covered gadgets that I was interested in and he had a great sense of humor. Just as Gizmodo started to blow up some kind of drama went down and Joel was forced to leave. I stuck with Gizmodo as they made it big and hired an entire team of writers to cover the gadget world. They still do a great job but lately it just hasn’t been the same. These guys are posting machines probably averaging, I would guess, about 40 posts a day. That is great but on any given day there are only maybe 15 that I am really interested in. The rest of it is just a bunch of crap. I had added Gizmodo to the RSS reader on my Blackberry but after a few days of going through posts I didn’t care about I had to remove it.
Luckily for me my man Joel Johnson popped his head up over at Boing Boing and became the writer for their gadgets section. It was just the excuse I needed to jump ship from Gizmodo. As of this post I am off Gizmodo cold turkey.
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Gizmodo just kicked me after two years as a member after I questioned the constant and over the top weird “hyped Apple fan boyism”. What triggered it for me was when a friend of mine who is a analyst from a rather large advertising company had a look at the Gizmodo website after I pointed him to the site for an article. After a bit of looking around something didn’t feel right to him about the Gizmodo website so he rans some analysis numbers on the content. His conclusion was either Gizmodo are getting paid by Apple or they are seriously bad journalists (even fans have bad commentary) . He notes the lack of negative word usage with all Apple related articles and the abnormal amount of article space (over 18%) for a company that has less than 0.26% of the electronics consumer market. Then he looked at “image” sizes compared to other major brands like Del or HP, on average Apple promotional images were always 40% bigger. I asked him what his personal view is and he replied, well i asked around and there is definitely whispers about money flowing from Apple to Gizmodo. I dare say a good journalist could have a total day out on this one if they did a bit of poking around.