Anheuser-Busch has reportedly purchased 7 commercial spots in Super Bowl XLII with each of the 30 second spots rumored to be worth up to $2.7 million. Below is a brief description of 5 of the ads. It sounds like there could be some good ones but I don’t know if they can top last year’s rock, paper, scissors game. Here is a link to the commercial if you don’t remember which one I am talking about.
In one spot, Bud Light claims to give people the ability to breathe fire _ something that goes awry when two people are out on a date _ while another spot claims the beer gives people X-ray vision, something a young woman who gets it wishes she didn’t have.
Other Bud Light spots include a humorous look at some cavemen who stumble upon a useful discovery _ the wheel _ when they need a way to get their cooler made of stone to a party. Another spot depicts a clever way that a guy attending a wine and cheese party still gets to enjoy his beer.
The Clydesdale spot, which traditionally features an uplifting theme, focuses on a horse that didn’t make the final cut to join the team and took a year to train _ with a Dalmatian.







1 response so far ↓
1 katie // Jan 29, 2008 at 8:34 pm
I really think I will only like the Clydesdale/Dalmation commercial. I don’t like the fact that they are playing off of Superheroes and Cavemen for the other two. That is so 2007…
On a lighter note, ION TV will be featuring nightly one hour episodes at 11pm for Firebrand TV in anticipation of the Big Game on Sunday. Campaign culminates next week with a huge broadcast the day after the Super Bowl called Firebrand Monday. Commentary on the commercials of 08 plus classics from the past. A must see for commercial fanatics! More information here:http://roadtofirebrandspots.smnr.us/. And here is another exclusive video from Firebrand: http://video.google.com/videoplay?docid=8005041685323363651&hl=en . Enjoy!
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