Under Armour is getting ready to bottle some minds with a 60 second spot during the Super Bowl which will announce their brand new ass kicking shoe. The shoe isn’t intended to be for literal ass kicking but apparently it is going to be the greatest thing since the first humans strapped shit to their feet.
The commercial itself is going to be shown during the first quarter and it sounds like Under Armour spared no expense. Other than the air time, which probably cost a cool $5 mil, they had 46 graphic designers working simultaneously to finish the spot which will feature 25 professional athletes. I know..big whoop…46 graphic designers but these are the cats that worked on a couple of movies you might have heard of…300 and The Matrix. Based on that street cred I am guessing they can CGI a pretty sweet ass shoe commercial.
