Jockey is running a promotion right now for their “Jockey Underwars.” The idea is that people film themselves dancing in their Jockey underwear and submit a video to their site. The contest is set up like an NCAA Tournament bracket, with online voting and a chance to win $25,000. In other words, enough money to buy underwear for the rest of your life.

Submit a video here, selecting a song to accompany your video. Then send out a blast e-mail and encourage everyone you know to come to the site and vote for - your friends, relatives, teachers, pastors, coworkers, rabbi, creepy dude from down the block, etc. For the perverts out there, you can also just explore the site, watching videos and commenting. Videos are due by April 10, if you don’t make the field of contestants you can still compete in one-on-one matches by “Challenging an Underbuddy.”

There is no way this can end well.