Crack. Injected. Hotcakes. I don’t know what they are but I kind of want them. I think IHOP might need to look into this. Fuck strawberries, blueberries, whip cream and that flavored syrup bullshit. I say go straight for the crack.

I found this ad in the sidebar of Uncrate. While the quote is from somebody at Wired.com the ad is actually for a new phone that Sprint is going to release called the Instinct. So somebody at Sprint or at the very least Sprint’s ad agency thought it would be a good idea to blanket the internet with a quote that contained “crack-injected hotcakes“. I am no advertising guru but I would have to imagine that there haven’t been a huge number of successful ad campaigns that directly referenced crack.

For those not up on the cell phone game the Samsung Instinct is Samsung’s and Sprint’s tag team effort to battle the iPhone. It has a 3.1″ touchscreen, haptic feedback and Sprint even licensed the visual voicemail technology from AT&T.