Folks in Mexico have their panties in a bunch over a new beer being brewed by the Minerva Brewery named Malverde. Officials are upset claiming that the beer glamorizes drugs and drug smuggling at a time when Mexico is fighting an all out war against the drug cartels.
Jesús Malverde is considered the “patron saint” of drug smugglers in Mexico. Jesús Malverde was a legendary Robin Hood type figure from the 1800’s that legend says robbed from the rich and gave to the poor. Malverde was reportedly executed in 1909. In the 1980’s drug smugglers began praying to Jesús Malverde whose name literally translates to “green evil” which the smugglers equate to marijuana. Apparently a lot of the drug couriers carry pictures of Malverde with them and pray to him like a saint.
Enough drug mumbo-jumbo. The beer itself is a malty European-style pilsner and it should be making it’s way to the U.S. soon with a slogan of “A hero, a legend, a beer.”
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