Well, hold onto your hats, sports fans…it looks like Zima is going the way of the dodo.
It looks like everyone’s most nauseating favorite alcoholic beverage, Zima, has decided to discontinue production due to “weakness in the “malternative” segment and declining consumer interest.”
Declining interest? Zima was so shitty, it even threw itself up. (see picture to the right)
If declining interest was all it took, wouldn’t Zima have shut down like 8 years ago? And don’t blame the market, Mike’s Hard Lemonade is still going strong, and last time I checked (read: had to buy booze for a girlfriend) Smirnoff Ice just came out with like 4 new flavors or some shit. Honestly, when was the last time you even SAW a bottle of Zima? It was a punchline in like ‘96, but now, come on. It’s like hearing that Ted Danson got arrested for DUI. Who gives a nugget?
Anyway, rest in peace Zima. We hardly drank you…
Original article: AP
