Apparently the piss yellow light beers currently produced by Coors just aren’t light enough in color to draw in the ladies in the UK. Recent surveys show that women in the UK are turned off by beer’s color, head and caloric content. In an effort to combat this Coors is going to introduce a completely clear beer in an effort to draw in the ladies that usually opt for wine or cocktails. The beer is put through an extreme filtering process that removes all the color and I’m guessing most of the flavor since the article says, “and it can be flavoured with green tea and exotic fruits.” Who the fuck wants green tea beer?
Hey, if it’s going to get more ladies on the piss then I’m all for it but really you’ve only covered one of the three concerns. Does Coors really think that just by making the beer clear that all of a sudden girls are going to think it’s equivalent to a fucking Diet Sprite?
via Daily Star
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Hasn’t this been done before, and wasn’t it called ZIMA?
zima, as well as most flavored booze you buy in the gas station are made with this process, (captain Morgan’s, smirnoff’s etc)
You filter beer till its colorless and tasteless, then add flovor and color and voila! “flavored malt beverage”