What do you think of when you look at this picture of Rachael Ray? Are you thinking, “She’s pretty hot when I don’t have to hear her yapping” or “What a lovely idea, walking through cherry blossoms and enjoying an iced coffee from Dunkin’ Donuts.” Well, some people have gone a totally abstract way and thought this online advertisement promoted terrorism. Yeah, the third option was, “It looks like someone Photoshopped Rachael Ray into one of Osama Bin Laden’s videos and stuck a Dunkin’ Donuts iced coffee in her hands!”

Dunkin’ Donuts received complaints that the “fringed black-and-white scarf that the celebrity chef wore in the ad offers symbolic support for Muslim extremism and terrorism.” In response, the folks at police officer’s favorite hangouts decided to pull the ad stating, “the possibility of misperception detracted from its original intention to promote our iced coffee.” I personally think they do a better job of promoting cherry blossoms, but that’s just me.

This is obviously a lesson learned for the food guru - be careful how you choose your accessories. I would also like to point out how this article highlights three items from Stuff White People Like: #97 Scarves, #1 Coffee and #101 Being Offended.

Original Story: MSNBC.com

Dandruff should be the least of his concerns. First of all, he is wearing an ascot. Second, he is riding a tandem bicycle. Third, he is wearing an ascot!

Jockey is running a promotion right now for their “Jockey Underwars.” The idea is that people film themselves dancing in their Jockey underwear and submit a video to their site. The contest is set up like an NCAA Tournament bracket, with online voting and a chance to win $25,000. In other words, enough money to buy underwear for the rest of your life.

Submit a video here, selecting a song to accompany your video. Then send out a blast e-mail and encourage everyone you know to come to the site and vote for - your friends, relatives, teachers, pastors, coworkers, rabbi, creepy dude from down the block, etc. For the perverts out there, you can also just explore the site, watching videos and commenting. Videos are due by April 10, if you don’t make the field of contestants you can still compete in one-on-one matches by “Challenging an Underbuddy.”

There is no way this can end well.

You know you’re excited…

Jack Bauer is a pussy.

The commercial itself is going to be shown during the first quarter and it sounds like Under Armour spared no expense. Other than the air time, which probably cost a cool $5 mil, they had 46 graphic designers working simultaneously to finish the spot which will feature 25 professional athletes. I know..big whoop…46 graphic designers but these are the cats that worked on a couple of movies you might have heard of…300 and The Matrix. Based on that street cred I am guessing they can CGI a pretty sweet ass shoe commercial.

Product Page: Prototype

Well, it’s almost December but it’s never too late to get your name in the running for Man of the Year. And I don’t want to speak for all TastyBoozers, but Kent Hodgson of New Zealand has my vote.

There’s nothing worst than a warm beer (well, there probably is something, but focus). The young lad from Down Under invented the Huski, a pen-sized gadget that when dropped into a warm beer can quickly turn a skunky room-temperature beer into a cold, refreshing one. I’m not going to go into scientifics, because this is just too awesome.

If not Man of the Year, he at least deserves his own Bud Light Real Men of Genius commercial. Kent Hodgson, I salute you.

Here’s the original article from the country that people are outnumbered by sheep 3-to-1: New Zealand Herald.

What you say? Boggs strike? That is correct. I am taking a stand against Miller and letting them know their latest attempt at marketing has rubbed me the wrong way.

If you don’t live in Seattle, then you don’t know about Miller’s sponsorship of UW Husky football. I for one refuse to drink a beer that is packaged in purple and gold, but it hurts to have go pick out an 18 pack of the competition, especially after so many great times with Miller Delites. So, in attempt to get things back on track for Miller up here in the Pacific NW, I wrote them a little feedback. Below are my comments, followed by their response (or lack thereof):

This may seem a little petty, but I like Miller Lite and I want you to succeed, so I thought I should give a piece of advice from a consumer. I recently have heard advertisements for Miller Lite as the official beer of the University of Washington Huskies. I have also seen 18 packs with Husky logos on them. I understand the thinking, but you should know that there is a large contingent of Washington State Cougars living in the Seattle area. Cougars and Huskies don’t get along very well. So when a Cougar sees/hears Miller Lite as the official beer of UW Football, the first reaction is to stop drinking Miller Lite. Whereas, a Husky probably wouldn’t change his/her preference due to any sort of sponsorship. And the reality is, Cougars drink a lot more than Huskies (this is fact, it has been statistically proven). My reason for writing this is not to have you jump ships and sponser Cougar Football (although that would be glorious). I only wish you to stop promoting Husky Football so that I can get back to drinking Miller Lites (aka Miller Delites, aka Boggs’). If you want to see some dedication to your brand, check out http://tastybooze.com/2007/04/the-origin-of-boggs/. This one article has logged over 100,000 hits and is linked through wikipedia and espn. Go on, read it. About two years ago we made the switch from the site stating “Where the Anheuser’s are Always Cold.” Search Boggs or Miller Lite on the search side, you will see the dedication. So, all that being said, why don’t you go ahead and drop this campaign so that you don’t have to divide Miller Lite drinkers. Thanks for listening and let me know when I can go back to my normal drinking habits.

And the response for Miller?

Thank you for contacting the Miller Brewing Company. We are glad to hear you enjoy our product Miller Lite. Consumers like yourself have helped to make us one of America’s leading breweries. We always appreciate receiving both positive and negative feedback from our consumers. Please rest assured all of your comments will be forwarded to the appropriate department.

Miller Brewing Company Consumer Affairs Department
Ref: Case#N20063671

Weak. You appreciate my interest in your company?!?! How bout my thousands of dollars I have spent on you. Not to mention some serious viral marketing that has been happening for a couple years. This is more than just an interest brother, it is a way of life. So I say get with the program Miller. Know your target audience and thank your faithful drinkers. I think my loyalty deserves more than a Dear John response.

So for now, I am on a Boggs strike. I encourage others of you disturbed by this new packaging with a strange looking dog on it to stray to the Anheuser. Who’s coming with me?!?!

How many commercials has Chevy made with that goddamn This is Our Country song by John Cougar Mellencamp? I am guessing it has got to be like 500. Sure they change up the content of the commercial but it is still that same song. I was hoping that ad campaign would die off before the football season started but it looks like I wasn’t that lucky. I have watched about 2 1/2 games today and I have probably heard the damn song about 30 times.

1983 Bruce Willis singing with his best buddies about a wine cooler almost distracted me enough to miss the ingenious tag line that some marketing whiz came up with for this Seagram’s commercial. “It’s wet and it’s dry!” What the hell does that even mean? How does it apply to a wine cooler?

Our favorite Paul Rudd (Anchorman, Knocked Up, 40 Year-old Virgin) was once a Super Nintendo pitchman. That system still looks pretty tight though. These days there are so many controls and buttons, I can hardly figure out what I am supposed to be doing anymore. Pilot Wings shout-out!